LG announces global green campaign at CES 2009
Reiterating the company's objective was Dr Woo Paik, LG's President and Chief Technology Officer, who said in a press statement: "We are committed to establishing clear operational accountability and creating products that not only enhance consumers' lives, but also encourage an environmentally responsible lifestyle."
In the US, LG will be embarking on several programs to kickstart its "Life's Good When It's Green" initiative. For instance, its 2009 HDTVs will come with Energy Star 3.0 rating which the company claims is 30 percent more efficient than non-certified models. Other consumer electronics such as refrigerators and dishwashers will also be made more energy-efficient. LG will also be working with Waste Management Inc. to carry out its recycling program in the US.
The LG Skycharger, a self-sustaining mobile phone stand powered by wind and solar power, was also unveiled at CES as the first of its kind in the US. The Skycharger can charge up to 104 handsets per hour and features an information panel with full weather report.
The Korean chaebol will also be unveiling a set of global green policies called "Life's Green 2020" which aims to reduce the greenhouse gas emission during the production process and product lifecycle.
You can read more about LG's other products at this year's CES here.
About the author
A Back to the Future fan, Reuben Lee secretly hopes the flux capacitor works so he can go back in time to tell the younger him to invest in Google shares. This former engineering graduate stumbled from varsity straight into games and tech writing just for the fun at CNET Asia. He found it so much fun, he stayed on for the next 11 years. You can also catch this Senior Editor for chats on all things Japan, the manga One Piece, Star Wars, Liverpool and football, and racing games.
Be the first to comment
Sign In with Facebook or create an account to post a review.
