Never before have so many photographs been so readily available to so many people at the same time. Thanks to Internet-based stock-photo agencies and photo-sharing Web sites, you can just as easily instantly download a digital copy of a gritty Diane Arbus print as you can a snapshot of your grandkids playing in the pool. While this killer combination of fast access and vast exposure provides virtually unlimited creative options, it also carries risks. Now, everyone--from pros to parents--is beginning to wonder if their images are safe online.
Copyrights and copy wrongs
If you're on the hunt for a specific photo, have no fear. Chances are good that you'll be able to find what you're looking for online, no matter what the content. For example, head to Google Image Search, and you can search through Web sites hosting pictures of everything from happiness to hamburgers with equally comprehensive results. If you want to get personal in your search, speed over to Ofoto.com, Shutterfly.com, Snapfish.com, or whichever online photo developer your family uses and flip through your digital albums online.Or if you're beyond browsing and need a specific image for commercial use in an article, book, presentation, or pamphlet, log on to Corbis.com, Gettyone.com, EyeWire.com, or a number of other image banks and scour their databases until you find exactly what you need. Most of these sites are rich in both their selection and quantity of digital images; Corbis alone, for example, has 2.1 million images available online.
However, it's important to keep in mind that just because you are able to download an image onto your desktop doesn't mean it's yours for the taking. According to the United States' national copyright law, all text, photos, visual art, and music are protected from the moment they are created--and this includes content found online. However, U.S. copyright law also requires that photographers register the copyrights in their photos before they can sue anyone for infringing on their rights. If your copyright is unregistered and you do sue, not only will you have to prove the damages, but you won't be able to sue for statutory and punitive damages or to recover your lawyer's fees, either. (For more information on copyright law, check out the Picture Agency Council of America's 10 Copyright Commandments.)
Legally, if you want to use an original photo, you should first ask the photographer's permission. Unfortunately, not everyone is so polite and considerate. And, seeing as how suing offenders is about as cost-effective as buying a bag of rice one grain at a time, you can see why photographers would be reluctant to post their work online at all.
Invisible protection
One way photographers can make their images harder to steal is to watermark them. Digimarc creates a watermark plug-in that's currently supported by most image editing programs, including Adobe's Photoshop and ImageReady, Corel's PhotoPaint, Jasc's Paint Shop Pro, and Ulead's PhotoImpact. Digimarc's watermarks allow you to imperceptibly embed copyright information directly into your digital-picture file.Programs such as Photoshop and CorelPaint can tell if an image is watermarked and will let you easily read the file's copyright information so that you can make sure you're not stepping on anyone's rights. For extra security, paranoid professionals can invest in Digimarc's MarcSpider service, which searches for watermarked images across the Web in order to tell you just who is using your images.
Who's watching your kids?
For many parents, however, it's not who's using their photos that's alarming but rather who's viewing them. The mere thought of cyberstalkers ogling their family vacation photos is more than enough to keep protective parents from posting their photos online. If you're uploading your family photos to your personal site for the whole World Wide Web to see, you might just have reason to worry. In this case, you can't control who looks at your family when you're not around.However, if you use an online photo-sharing site to store shots and share them with friends and family, you really have nothing to worry about. All the big companies, including the ones mentioned above, operate by posting your images onto a password-protected site, which only you and your invited guests can access. Your pictures are never open to the general public for viewing. However, there's nothing to stop your invited guests from forwarding their e-mail invitation on to others, thereby giving them access to your private pictures. Be careful who you ask to your site and encourage your guests not to forward the e-mail invitation.
Both PhotoPoint and Snapfish take particular caution in protecting kids by stating in their privacy statements that they will not allow anyone under the age of 13 to have an account with them, as pursuant to the provisions of the Federal Children's Online Privacy Protection Act (COPPA).
Snapfish also encourages its users to change their passwords often and to close out of their accounts before leaving a computer unattended in a place where others might be able to step in and get a sneak peek. And that's good advice no matter whose service you use.

