
Can Creative CEO Sim Wong Hoo's vision cover the world?
(Credit: John Chan/CNET Asia)
Those following our coverage of the Zii Summit will notice that it was held in Shenzhen, China. It would probably have gotten more press coverage had it been conducted in locations like Shanghai and Beijing, but as we found out, that's not the point. Businessmen who own factories making high-tech consumer products are found in Shenzhen and they are the ones Creative CEO Sim Wong Hoo wants to engage.
Almost every tech product you own is made in China. Factories there manufacture some of the best devices, but the credit goes back to the foreign companies. Rightly so-- Nokia designs products in Finland, Apple in California, Olympus in Japan, the list goes on. Mainland manufacturers are merely production lines for these companies which are not able to make devices cheaply in their own countries due to high labor costs.
Sim's Chinese tagline for the Zii Summit contains a part which roughly translates to "changing Earth, covering the world". This is meant to give the idea that the Zii platform can enable these Chinese businesses to change their status as factories for big Western corporations, to tech companies known for their own products.
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Psystar's Mac clones are unavailable after Tuesday's settlement with Apple.
(Credit: Screenshot by Erica Ogg/CNET)

Each node on the SCC chip includes two x86 cores with its own memory cache. (Credit: Intel)
(Credit: Intel)

A model with the Project Lionfish 003 tablet.
(Credit: John Chan/CNET Asia)
SHENZHEN, China--Creative demonstrated the versatility of its Zii platform during its Zii Summit with different concept hardware and software products. These included various videoconferencing tools aside from yesterday's announcement of the Trinity smartphone platform.
When the Singapore-based company first announced its Zii platform, it was presented as a scalable computer that can be used to create a supercomputer efficiently. Thereafter, Creative showed off the Zii Egg, a portable media player very different from that initial idea as it now targets the consumer market. The Trinity concept smartphone is an extension of the Egg, adding cellular capabilities to the touchscreen media player.
The Trinity may be the highlight of the ongoing conference, but Creative's other concepts are worth mentioning, too. The device codenamed Project Turtle 002 is a portable videoconferencing camera with a fisheye lens so it's able to give an overview of the participants around a meeting table. Using the accompanying Zii Meet conferencing software, someone on the other end of the call can get a split-screen view and zoom in on specific participants, useful if you are addressing one person in a group.
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