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Dell regroups around four customer segments

Stephen Shankland | Jan 02, 2009

Computer maker Dell reorganized its global management structure to focus on four customer groups, and some executives are out of a job, the company said Wednesday.

The company's consumer business already is a global operation, but now three other groups will follow suit: Those for big business customers, government customers, and small- and medium-size business customers.

"We have laid the foundation for the transition from a global business that's run regionally to businesses that are really globally organized," chairman and CEO Michael Dell said in a statement. "Customer requirements are increasingly being defined by how they use technology rather than where they use it."

Michael Dell has been rejiggering company management since his return to the Dell CEO role nearly two years ago.
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