The rebirth of Atlas Hi Fi

Atlas Hi Fi has announced an overhaul of the company's branding and operations, rebranding itself as Atlas Sound & Vision. Its first "Atlas Experience" showroom also sees the "Atlas Professional" branding for its consumer and corporate services.

The new flagship showroom over at Singapore's Millenia Walk boasts four sizable demonstration rooms equipped with the latest Accuphase, Bose and Loewe audio/visual (A/V) offerings. Each room simulates the interior and exterior of a modern home, designed for recreating an accurate acoustic and lighting environment ideal for an authentic audition experience.

Targeted at individuals and corporate customers with a discerning quest for premium entertainment, its team of specialized audiovisual consultants are on hand to offer tailored and optimal A/V solutions for both the home and business environments.

More images of the Millenia Walk showroom:

Smart TV is coming your way

Couch potatoes rejoice! The renowned TiVo-style settop boxes are finally finding their ways to the Lion City. StarHub will be initiating a 500 subscriber-strong soft launch in March, followed by a full commercial rollout of its new Smart TV service scheduled for the second quarter of this year.

Enabling the two-way interactive experience is a new settop box with built-in DVR and cable modem functionalities. Users can expect exciting features such as 60-hour recording stamina, instant replay of "live" programs, second channel recording and parental lock. Not forgeting a user-friendly electronic program guide for easy recording.

That’s not all. Upcoming new features include concurrent multiple program recording, online chat, near-video-on-demand capability, SMS and email support. The monthly subscription fee for Smart TV will be offered at S$5 (US$3.59) per month, excluding separate charges for the DVR-enabled settop box.
More info here

The long and winding road to PlayStation 3 launch

If you are banking on importing a Sony PlayStation 3 (PS3) during the slated 2006 launch in Japan and the US, be prepared to hang onto your trusty PlayStation 2 as the Japanese electronics monarch struggles with its mounting PS3 woes.

Analysts from Merrill Lynch cited a potential six to 12 months of delay pushing back D-day (launch date) to an autumn launch in Japan and a late 2006 or even an early 2007 launch in the US.

High production cost estimated at US$900 per unit is another teething problem plaguing Sony executives with either a bleeding subsidized pricing or lethal lackluster sales, no thanks to an exorbitant price tag.
More info on PS3 here

Sony finds glitch in its Bravia TVs

Sony Japan has recently reported up to 400,000 Bravias affected by a software glitch which may prevent the set from powering off or be brought out of the stand-by mode after 1,200 hours of usage.

The affected models in this region are KF-E42A10, KF-E50A10, KLV-V26A10, KLV-V32A10 and KLV-V40A10. Consumers are advised to verify their unit's serial number against the defective batches before contacting their local Sony office for a free on-site software upgrade.
More info here

Grab your Xbox 360 kit for only S$299

Pre-order your Xbox 360 package at S$299 (US$214.78) with every new two-year subscription to StarHub's MaxOnline Ultimate or 6500 broadband plan. The package consists of the Xbox 360 core unit, a 64MB memory unit, a 12-month Xbox Live Gold subscription and Kameo: Elements of Power-- worth a total of S$804.40 (US$577.83).

New subscribers will also be entitled to a 10 percent off their monthly subscription in addition to the heavily discounted Xbox 360 package.

Redemption of the Xbox 360 order can be carried out at the StarHub-Microsoft Xbox 360 launch party on March 15 or at its Service Hub in Funan Digitalife Mall from March 16.
More info on Xbox 360 here

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