Posts in Gadgets

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Prepara Herb-Savor keeps herbs fresh

Juniper Foo | Dec 04, 2007

Can you say Prepara Herb-Savor? What was the company thinking for the home chef? Still, we like that this is a lifesaver to those in the habit of throwing leftover fresh herbs in the chiller, only to discover these weeks later looking more limp than a Limbo dancer. This US$29.95 herb saver extends your greens' shelf life for three weeks by keeping the cut stems in water in the device. Sharper Image claims it's great for asparagus, too. Though looking at the size of this thing, you'll only be able to fit in a good number of the scrawnier Thai variant rather than the robust versions.

Via popgadget

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Some shoppers will pay more for greener tech

Elsa Wenzel | Dec 04, 2007

Twelve percent of Americans are willing to pay more for greener electronics, according to a Forrester Research survey of 5,000 people. The study forecast that electronics companies will learn to target this segment of the population, equivalent to 25 million consumers.

The report broke down shoppers into three categories: "Bright" green, green, and un-green. Another 41 percent may care about environmental woes, but not enough to pay more for greener gadgets, while green issues were of little or no concern to another 47 percent of people surveyed.

"Bright" green consumers are otherwise known by the marketing acronym LOHAS, which stands for Lifestyles of Health and Sustainability. Generally well-off, well-read and particular about what they buy, their predecessors include those who may have bought tofu from a "health food store" before Whole Foods ushered in an era of eco-supermarkets and Wal-Mart stocked organic broccoli.

However, in electronics there is no equivalent green brand to Whole Foods. Green labels on gadgets are not prominent, and products made by companies with ecologically aware practices generally don't cost more than others. People interested in buying more efficient products will see the EnergyStar seal on products. EPEAT ratings of energy-efficient electronics, on the other hand, do not mark goods in stores.

The latest Greenpeace guide to greener electronics, released quarterly since December 2006, gave low marks last week to Nintendo, Philips and Microsoft. Apple, long the target of a Greenpeace campaign, improved its ranking. LG Electronics, HP and Sony also made significant gains in the environmental watchdog's rankings.

Via CNET News Green Tech Blog