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When Microsoft launched its mobile app store last month, Windows Marketplace for Mobile was only available for Windows phones running operating system 6.5. Although highly anticipated among users, the execution of the app store nevertheless put Microsoft on wobbly competitive footing. Here was Microsoft, a year and a half behind Apple on producing an app store, and the company had already dropped a boulder on its big toe by limiting the storefront to its brand-new operating system, which a bulk of its users didn't have.
Thankfully, Redmond seems to have recovered, and on Monday, Microsoft opened up its Marketplace app to more Windows phones. If yours runs version 6.0 or 6.1 of the operating system, you can now download the free Marketplace application by sending yourself a link from Microsoft's Web site.
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(Credit: Screenshot by Jessica Dolcourt/CNET)
Windows Marketplace for Mobile debuted in October as Microsoft's answer to smartphone app stores. As with Google's Android Market, Windows Mobile 6.5 users could initially only find and purchase apps from the device. Now Microsoft has published an online catalog to mirror its mobile storefront.
As with iPhone's app store in iTunes and BlackBerry's online App World, Windows Marketplace for Mobile site lets you find apps by browsing, searching, or discovering programs from lists of what's most popular or new. App screenshots, ratings, and version details are accessible from product pages. Like BlackBerry's App World, you can pick apps from the online catalog to install via Marketplace for Mobile on your smartphone.
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Want great software for your mobile phone? Keep up the complaints. That was the message at a Tuesday session of the BlackBerry Developer Conference here in San Francisco aimed at developers. But it's a dictum that applies to all smartphone owners.
In the symbiotic relationship between the application developer and the user, a well-placed critique is key to a good programmer improving their mobile application. The motto of the squeakiest wheel getting the most grease may seem obvious, but the importance of user feedback becomes even clearer when articulated in dollar signs and numbers.
A single-star rating for an application on a review site or storefront can severely limit its chances of getting downloaded, and therefore of making money.
"This is the curse of the one-star," said session speaker Stephen King (not that Stephen King), CEO of app testing company Mob4Hire.
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