Confirmed: The blogosphere is mainstream

With nearly 1 million posts a day, the blogosphere is overflowing with content and now fully established as a mainstream rather than fringe phenomenon. Traditional media have adopted blogs as a complementary form of content to the traditional news and feature stories. According to Techhnorati's latest report on the state of the blogosphere, many bloggers are making money. Technorati surveyed a sample of about 1,000 bloggers and found that the mean annual revenue for advertising is US$6,000, but sites with 100,000 or more unique visitors are generating more than US$75,000 in revenue.
None of these results is surprising. Blogs started as a means of personal expression, and now offer more than a billion people the tools to self-publish. Traditional publishers and an armada of new, innovative publishers, as well as millions of readers, have embraced the blog format and ethos. Marketers, readers, publishers, politicians, and most people on the planet with access to the Internet understand the diversity of voices, as well as the cacophony, that blogs allow. The more savvy bloggers are getting sophisticated about search engine optimization, developing a niche, and making money. Technorati will dribble out more results from its survey this week, illuminating the what, why, and how of blogging.

Via Webware

Apple ready to rumble on September 9?

Several blogs (see Techmeme) are reporting that Apple will roll out new products on September 9. As previously rumored, starting with missive from Digg's Kevin Rose, Apple may be revamping the iPod nano and tweaking the iPod touch with new software, as well delivering iTunes 8.0 with a recommendation engine and selective price cuts.

Per usual with the cone of silence that encapsulates Steve Jobs and the Apple troops surrounding new product announcements, it's uncertain what will actually be unveiled next month.

However, from various sources CNET News is hearing that Apple is gearing up its engine for something the week of September 8, so the September 9 date is likely more accurate than the rumors so far of what will be delivered to the Mac and iPod devotees. Stay tuned as the build up to the next appearance of Steve Jobs and the unveiling of Apple's latest wares continues.

Via CNET Blogs

Serious games for serious people

In a paper titled "It's Time To Take Games Seriously", Forrester analysts TJ Keitt and Paul Jackson came up with a new phrase to describe video games:

"The phrase the industry should rally around is 'serious games' to bring together the numerous disciplines. However, Forrester recommends identifying individual games with the underlying goal of the game, for example, calling Volvo Car UK's game an immersive learning simulation. We don't see this being an issue in a few years, as the old guard in the workforce is replaced by younger colleagues. As this happens, doubts about calling a game a game will subside. Future business leaders are already thinking in terms of games as seen with IBM's BPM video game coming out of a competition between business students at Duke University and the University of North Carolina at Chapel Hill."

For the next-generation workforce, accustomed to virtual worlds and everything digital, it's not a stretch to imagine that work will be more game-like, with winners and losers at the core and multiple scenarios to follow and calculated risks. As long as the games lead to "serious" results, yielding increased productivity and employee and customer satisfaction, they will be embraced by management no matter what they are called.

Via CNET News Blogs

Gates and Ballmer at D6: The movie

Bill Gates and Steve Ballmer reminisced about 28 years of working together and addressed a number of topics, including Vista, Yahoo, Google, Windows 7, and search, in an interview with Walt Mossberg and Kara Swisher at D6.

Following are the videos from the Gates-Ballmer interview.

Part I

Read more »

Google goes dark for Earth Hour

Google made an environmental gesture over the weekend turning the lights out on the US version of its search page. The black background doesn't save energy, but it's Google's way of observing Earth Hour. The global event, created by the World Wildlife Fund, encouraged people around the world to turn off their lights at 8pm, March 29, for an hour.

Via CNET News blog

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