Samsung announces open mobile platform named bada

John Chan | Nov 10, 2009

(Credit: bada.com)

In a press release, Samsung announced its own open mobile platform called bada--a word that means ocean in Korean. This move will open up the Samsung mobile phone ecosystem to third-party developers through the use of a software development kit (SDK) that will be unveiled in December.

The main smartphone platforms in use currently are Windows Mobile, iPhone OS, BlackBerry and Android. Whether there's space for another to thrive is a big question mark.

Samsung's latest move did not come as a complete surprise though, as we asked the chaebol earlier this year if it would provide an SDK for its "smarter than smartphone" Samsung Jet model. The answer was that it would assess demand before deciding, and given today's announcement, it looks like the company has made an assessment for, rather than against, such a move.

Details regarding bada are scant at the moment, but we expect to hear more in December when the company holds its launch event for the platform in London. For now, you can check out the official bada site here.

Filed under: Mobile Phones
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javachan

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javachan says...
They should do a joint venture with Microsoft's search engine. Then it can be called... drumroll... Bada-Bing! ... cue the clashing cymbals.

Nov 11, 2009 12:55