Philip Wong | Oct 07, 2009

(Credit: Engadget HD)
Engadget snapped a rather interesting shot of a next-generation IPS-Alpha LCD TV from the Panasonic Ceatec booth. It was set up beside a comparable 2008 panel with a notable contrast variation. According to the article, the prototype delivered stunning pictures with smooth fast-moving motion, wide viewing angle and solid inky black. Though the black-level is notably deeper on the right, we've observed a particularly disturbing trend among new LCD TVs.
Many LCD TV manufacturers are introducing plasma-like glossy screens in a bid to deliver richer blacks. While this is perfectly fine if you're lucky enough to own a "dark" home theater room, the glare reflected from such shiny surface can be a major distraction for the average viewer. The severity of the problem depends on a few key factors, including room ambient lighting condition and the TV's proximity to major light sources such as open windows and lamps.
It looks like the industry is going full circle with some plasma panels receiving a matt-antiglare treatment, while the LCD screens get glossy.
Via
Engadget HD
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