iPhone gets cardboard casing for the recession

David Carnoy | Sep 18, 2009

(Credit: Case-mate)

Marketing and PR folks take note. In one of the more brilliant publicity stunts in recent memory, iPhone accessory maker Case-mate is going downscale. Really downscale. And green, too.

It's created a US$0.99 cardboard "recession" case along with free "Sharpie Script" personalization (yes, some dude or dudette will inscribe your case by hand). And these babies can be bought in bulk: Case-mate is offering 10 for US$7.99.

I'm impressed. This is something you'd expect to see from the Onion News Network, not from a real tech company. And while the recession has hopefully ended, plenty of people are still hurting, even a couple of iPhone owners.

Here's the FAQ on the case, in case you want to buy one:

Q) Is it waterproof? A) No, so don't put it in the dishwasher.

Q) Is this case flammable? A) If you light it on fire it is.

Q) Does it come assembled? A) No, see our animated gif for a step-by-step demo!

Q) What device does this case support? A) iPhone 1G, 3G, and 3GS.

Q) How does this case stay together? A) It has locking tabs at the bottom and top of the case, as well as an adhesive strip to keep the case held together.

Q) Can I use this case to microwave my frozen pizzas? A) I don't see why not, although we can't ensure quality taste.

Q) Will this case make me awesome? A) I think that goes without saying.

Q) Is there a warranty? A) No, it is cardboard, after all.

Q) Can I get a paper cut on my ear while using this case? A) My first guess would be no, but anything is possible, we don't promote unsafe use of the recession case.

Q) How long will the case be sold? A) As long as it needs to be to get us out of this recession! Or while supplies last.

Q) Does it come with a screen protector? A) No, we are in a recession!

Q) How long will the product last? A) Forever as long as you don't destroy it!

Q) Is this case made from recycled cardboard? A) 100 percent of only the best for you!

Q) Will the product scratch my device? A) No! its cardboard not brick!

Q) Is the CM logo impressed on the case? A) This is known as the "people's case."

Q) Will this product be sold at Case-mate retail locations? A) Nope! The recession case is sold exclusively here at case-mate.com!

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Originally posted on iPhone Atlas

Filed under: Mobile Phones
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