Sony to introduce 3D TV by end 2010

Philip Wong | Sep 02, 2009

If Sony had its way according to plan, the Japanese electronics giant would be offering 3D TVs worldwide as early as end 2010. This could possibly inject a new lease of life into the home display market which is gradually cooling off after the initial full-HD frenzy. According to an IFA-related report from the Financial Times, the company is not only planning to release 3D-enabled Bravias HDTVs, but also an entire ecosystem of compatible products. These range from Vaio laptops to Blu-ray players and PlayStation 3 consoles.

The upcoming Sony 3D technology will be based on "active shutter" implementation that utilizes glasses equipped with micro shutters. These synchronize with the onscreen pictures to generate a three-dimensional effect. This solution currently delivers one of the widest viewing angles among the various 3D systems in the market. The new direction is definitely welcome news compared with the ongoing "ultraslim" TV rivalry among vendors, which adds very little value as far as viewing experience is concerned for the consumers.

Via Financial Times

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