Android apps show big growth potential

Larry Dignan | Aug 28, 2009

Android, iPhone and iPod touch users are all highly engaged with applications and frequently download them to their devices, according to a new survey from AdMob.

However, Android has a much smaller base of devices and thus has more upside ahead.

AdMob, a company that tracks mobile Web and application usage, found that Android and iPhone users download nine to 10 apps a month and iPod touch users download 18 a month. More than half of the Android and iPhone users spend more than 30 minutes a day using apps, according to the survey results released Thursday (PDF).

That's some serious engagement and a lot of runway for Android. Why? Android-powered devices--T-Mobile's MyTouch (known as the HTC Magic in Asia) is the headliner--are hard to come by. However, that's changing as Motorola will be taking Android handsets to large carriers like Verizon Wireless in the fourth quarter.

(Credit: Admob)

Simply put, Android has a nice base of engaged users already. More distribution is likely to make it a more viable rival to the iPhone.

(Credit: Admob)

(Credit: Admob)

(Credit: Admob)

Filed under: Mobile Phones
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