Toshiba to embrace Blu-ray finally officially

Philip Wong | Aug 11, 2009

We earlier reported about Toshiba's rumored interest in jumping on the Blu-ray bandwagon. This is now confirmed by the company's application for Blu-ray Disc Association (BDA) membership in its latest announcement. In the press release, there are references to upcoming products such as Blu-ray players and notebooks integrated with such high-capacity optical drives, all slated to launch within the year. With this latest development, Toshiba has finally closed a bitter-sweet chapter on the HD format war. This is, of course, after the company offloaded its HD-DVD-related technologies onto China for developing the country's indigenous CBHD format to compete against Blu-ray.

Check out the actual press release below.

Tokyo--Toshiba Corporation (TOKYO: 6502) announced today that the company has applied for membership of the Blu-ray Disc Association (BDA) and plans to introduce products that support the Blu-ray format.

As a market leader in digital technologies, Toshiba provides a wide range of advanced digital products, such as DVD recorders and players, HDTVs and notebook PCs that support a wide range of storage devices, including hard disk drives (HDD), DVD, and SD Cards. In light of recent growth in digital devices supporting the Blu-ray format, combined with market demand from consumers and retailers alike, Toshiba has decided to join the BDA.

Toshiba aims to introduce digital products that support the Blu-ray format, including BD players and notebook PCs integrating BD drives, in the course of this year. Details of the products, including the timing of regional launches, are now under consideration. We will make announcements in due course.

Via Akihabara News

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