Gateway relaunches in Australia

Craig Simms | Aug 06, 2009

The long-absent PC brand Gateway has been re-launched in Australia, attempting to target the fashion-conscious consumer.

Acer, who acquired Gateway in 2007, has positioned the cow-patterned brand at the style-conscious, realigning the Acer brand for the tech-savvy, while its Emachines division will be targeted at the "budget-oriented" user. There are no plans to bring the Packard Bell brand into Australia.

Unlike in the past, Gateway machines will be found in retail stores rather than a direct sales model, with Harvey Norman listed as the major launch partner.

Launch models have been split into five target markets: The Netbook LT series, the mid-weight NV series, the CULV based EC series, the premium ID series and the P series FX (the gamer-focused laptop), and will be in stores on 14 August.

Gateway expects to launch desktop models in sync with the Windows 7 launch on 22 October. The company re-entered the laptop scene in Asia earlier this year, launching new products in selected markets including Singapore, Taiwan and Vietnam.

Via CNET Australia

Filed under: Notebooks, PC & Peripherals
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