Microsoft dishing out ads on Xbox Live?

Philip Wong | Jul 01, 2009

(Credit: Kotaku)

Microsoft may be slipping some non-gaming ad banners onto your Xbox console dashboard soon. This was suggested by its director of the company's advertising business group. According to Sean Alexandar, the Redmond software giant is planning to introduce its Adobe Flash-like Silverlight technology to Xbox Live within the year. This will enable companies to roll out interactive ads on its gaming platform that are identical appearance-wise with their current Web browser-based counterparts.

While this is going to ring in more revenue for Microsoft, we're not exactly convinced that it's a feature which Xbox Live subscribers will embrace wholeheartedly. After all, its Gold members are paying good money for their online gaming fix plus multimedia content downloads and aren't going to be pleased with commercial spam like miracle diet pills and credit card promotions.

Via Kotaku

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