StarHub pushes for Android apps development in Singapore

Damian Koh | Jun 18, 2009

StarHub, one of three telco operators in Singapore, today announced an application development campaign specifically for the Android platform. This will run from July 1 through to August 15, and is open to both individual developers and organizations.

Four other Conexus Mobile Alliance members--Far EasTone (Taiwan), Indosat Tbk (Indonesia), NTT DoCoMo (Japan) and TrueMove (Thailand)--are expected to pilot similar campaigns in their respective countries. The alliance, which consists of 10 operators, has a combined customer base of approximately 210 million.

According to StarHub, registered developers will gain access to resources that will help them create apps for the Android platform. They may also get support from the operator to help market and monetize the programs, though StarHub didn't offer any more details on the latter. The company said the aim is to boost mobile data usage.

The genre of applications expected to be developed will range from lifestyle to entertainment and security.

The campaign, which also has a contest element, will see the top two entries getting a spotlight in a regional Developer Showcase event in November. According to Conexus, selected developers may also get to have their apps embedded in the Android smartphones carried by member operators of the alliance.

Filed under: Mobile Phones
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