Superheadz introduces its first digicam, the Digital Harinezumi

Leonard Goh | May 13, 2009

(Credit: Superheadz)

Japanese design firm Superheadz is well-renowned for its innovative film cameras such as the Blackbird, Fly and the cutesy Ikimono. However, the company has recently introduced its first digital camera, the Digital Harinezumi.

As with Superheadz's other snappers, the 2-megapixel Digital Harinezumi produces pictures with a soft, out-of-focus feel. The colors emulate that of Lomo shooters--often quirky and sometimes unsaturated. Although this snapper has an LCD screen, shutterbugs won't be able to use it to frame shots. Instead, the firm has incorporated a plastic viewfinder on top of the camera for that purpose. As for the display, it is reserved for viewing pictures only.

The Digital Harinezumi is also able to record videos, although the site did not mention what the video resolution is. What the company wants consumers to know is that the recordings have the vintage feel of old 8mm clips. Check out the video below to see the dreamy quality created.

This small digicam is modeled after the company's other 110-format cameras and is extremely pocketable. For now, it is available only in Japan for about US$150. This is quite pricey compared with other point-and-shoots manufactured by established brands such as Canon and Nikon. That said, we think the Digital Harinezumi is going to be a hit with photographers who want to experiment with something different.

silla-viento-peces from nick dangerfield on Vimeo.

Update: The Digital Harinezumi is now available on 8storeytree.com for S$235 (US$169.13). Check with your local retailers for more information.

Filed under: Digital Cameras
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bluebottle

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bluebottle says...
Hi Leonard. The camera is for sale in Japan at JPY 15,700 (which is about USD 150). The USD 390 was from some private owner selling it in Amazon. It is currently sold out in Japan, maybe that is why the high price.

May 13, 2009 21:32

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gohleonard

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gohleonard says...
Thanks, bluebottle! I've just got information from a store in Singapore that gave me the same price, too. Will make the changes accordingly.

May 14, 2009 10:04

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