LG announces global green campaign at CES 2009

Reuben Lee | Jan 08, 2009

Announced at its CES 2009 press conference, LG's "Life's Good When It's Green" initiative will focus on environmentally sustainable solutions through product design, manufacturing process, energy efficiency and recycling programs, as well as management of hazardous waste. The company also plans to extend its green efforts to the supply-chain process and collaborate on establishing environment safety standards and policies.

Reiterating the company's objective was Dr Woo Paik, LG's President and Chief Technology Officer, who said in a press statement: "We are committed to establishing clear operational accountability and creating products that not only enhance consumers' lives, but also encourage an environmentally responsible lifestyle."

In the US, LG will be embarking on several programs to kickstart its "Life's Good When It's Green" initiative. For instance, its 2009 HDTVs will come with Energy Star 3.0 rating which the company claims is 30 percent more efficient than non-certified models. Other consumer electronics such as refrigerators and dishwashers will also be made more energy-efficient. LG will also be working with Waste Management Inc. to carry out its recycling program in the US.

The LG Skycharger, a self-sustaining mobile phone stand powered by wind and solar power, was also unveiled at CES as the first of its kind in the US. The Skycharger can charge up to 104 handsets per hour and features an information panel with full weather report.

The Korean chaebol will also be unveiling a set of global green policies called "Life's Green 2020" which aims to reduce the greenhouse gas emission during the production process and product lifecycle.

You can read more about LG's other products at this year's CES here.

Filed under: Green Tech, Home AV
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