Dell regroups around four customer segments

Stephen Shankland | Jan 02, 2009

Computer maker Dell reorganized its global management structure to focus on four customer groups, and some executives are out of a job, the company said Wednesday.

The company's consumer business already is a global operation, but now three other groups will follow suit: Those for big business customers, government customers, and small- and medium-size business customers.

"We have laid the foundation for the transition from a global business that's run regionally to businesses that are really globally organized," chairman and CEO Michael Dell said in a statement. "Customer requirements are increasingly being defined by how they use technology rather than where they use it."

Michael Dell has been rejiggering company management since his return to the Dell CEO role nearly two years ago.

As part of the move, Mike Cannon, president of global operations and one of the CEO's new hires since his return to power, will retire on January 31. And Mark Jarvis, chief marketing officer, will leave during the company's current fiscal quarter, though he'll continue to advise Dell. Jarvis will be replaced by Erin Nelson, promoted from vice president of marketing for Europe, the Middle East, and Africa.

Steve Schuckenbrock, a 2006 hire who's currently president of global services and chief information officer, will lead the large enterprise group, Dell said. Paul Bell, currently president of Dell Americas, will lead the public-sector group. Steve Felice, currently president of Dell Asia-Pacific and Japan, will lead the small and medium business group.

Ron Garriques, whom Dell hired from Motorola in 2007, will continue to lead Dell's consumer group.

Via Crave CNET

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