Philips relents, gives MP3 players real names

Donald Bell | Dec 17, 2008

The Bluetooth-enabled Luxe is one of three new MP3 players being unleashed by Philips. Click to see a photo gallery of other new Philips MP3 players.
(Credit: Philips)

Interested in buying a Philips SA1948? How about a Philips SA1929? No. What about a Philips Raga? If that last one sounds a little better, it's because some marketing genius at Philips finally figured out that people enjoy products with actual names. Let's pray this is a trend Sony will adopt, too.

The result of Philips' new name game is three new MP3 players: The GoGear Luxe; GoGear Spark; and GoGear Raga. The Spark and Raga are hitting the shelves as we speak, offered in 2GB and 4GB capacities for less than US$60. The Luxe won't be out until January, however, and as the name would imply, it carries a premium price of US$89 (2GB) or US$99 (4GB).

For a closer look at all these new Philips MP3 players and a run down of their specs, check out our Philips GoGear slide show.

Via CNET Crave

Filed under: Music & Play
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