HK is top Asia country in IPTV penetration

Philip Wong | Oct 08, 2008

Business research & consulting firm Frost & Sullivan has just published a study on IPTV uptake in Asia Pacific. Based on the news release, Hong Kong and China are leading the pack from end 2007 with 1.02 and 0.93 million subscribers, respectively. Out of the 13 countries involved in the study, eight have already rolled out their commercial IPTV services with a combined subscriber base of 4.1 million in 2007. The growth for the region is projected at 22.4 million by end 2013.

According to its research analyst Adeel Najam, the telecom operators will need to penetrate the market with an offensive approach, complete with a content acquisition strategy to successfully attract the cable and satellite TV subscribers. Some of the differentiators of IPTV over other pay-TV platforms include Internet-based services such as online bookings, banking and network gaming.

It's expected that the increased competition in the overall pay-TV market will encourage new innovative value-added services and local content production.

Photo credit: Singtel

Filed under: Home AV
Leave a comment | Bookmark | Share