AgfaPhoto's new film-based point-and-shoots at Photokina

Leonard Goh | Sep 26, 2008

The AgfaPhoto Compact FF. Picture credit: AgfaPhoto

Kids these day probably won't know of AgfaPhoto, but this company was a force to be reckoned with in the 1980s. It was almost on par with Kodak and Fujifilm in manufacturing negatives, and held on to a good portion of the market share. But the firm's sales took a downslide when digital photography became more prominent. Today it has only a handful of digital cameras under its belt.

But at Photokina, AgfaPhoto made an unprecedented move. It showcased two film-based point-and-shoots amid all the new digital snappers. The Compact FF and Compact AF are the German company's answer to what it sees as an "established market segment". These affordable shooters are available now at very favorable prices, according to the press release.

With digital point-and-shoots getting so affordable these days, it is hard to imagine buying a film camera again. But the two cameras will probably sell well in third-world countries where computers are not so accessible.

Filed under: Digital Cameras
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