Google leaps, Microsoft drops in brand value

Stephen Shankland | Sep 19, 2008

Microsoft slipped from second to third place, edged down a peg by IBM, according to the study by BusinessWeek and Interbrand, which base their results on the value of the brand as judged by how much revenue it will likely earn for the company.

Coca-Cola is king, but technology companies are common in the top 25 brands. (Credit: BusinessWeek/Interbrand)

Google showed the strongest gain, with a value that increased 43 percent to $25.6 billion, the study said. Next in line was 24th-place Apple, whose brand value rose 24 percent to $13.7 billion.

Coca-Cola remains the top, with a $66.7 billion in brand value, but technology companies are well represented on the list. No. 5 is Nokia, Intel No. 7, Hewlett-Packard No. 12, Cisco No. 17, Samsung No. 21, Oracle No. 23, and Sony No. 25.

Via CNET News

Filed under: PC & Peripherals
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