Samsung's answer to the Micro Four Thirds System

Leonard Goh | Sep 03, 2008

Earlier this year, Samsung announced that it is looking to be one of the top three players in the digital imaging industry by 2010. This means it will probably have to do better than top camera brands such as Canon, Nikon, Sony, Olympus and Panasonic. Part of its plan now is to introduce to consumers a new standard that makes dSLR-like cameras more compact and lighter. This means it is looking at the same audience that Olympus and Panasonic are targeting with their Micro Four Thirds System.

UK's Amatuer Photographer had an exclusive interview with Byung Woo Lee, executive vice president of Samsung Techwin. It was reported that Lee mentioned its APS-C-sized sensor based format has no relation tothe Micro Four Thirds System, and its "hybrid system will be small and light" and will use Samsung's own lenses. We guess this means the company will have to develop a new mount for this standard, though there is no mention as to whether the current GX optics can be used on the new bodies. Lee, however, did say the new optics will be smaller than its current GX lenses.

As with Micro Four Thirds shooters, Samsung said its new format is expected to employ electronic viewfinder and Live View for framing shots.

Lee admitted that competing with Canon and Nikon will be tough, but by using this hybrid system, the company is hoping to gain more market share. This doesn't mean the firm will do away with its GX-series, as the report also added that the new format will run alongside its current dSLR lineup. Come 2010, we can expect to see such shooters on the shelves.

We are waiting for Samsung to get back to us with more information regarding this new standard, so check back with us soon for a more comprehensive report.

Filed under: Digital Cameras
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