Philip Wong | Jul 29, 2008

No! Not revolting stench, but rather, mouth-watering aroma of delicious Japanese ramen and crispy tempura. It seems Japan's Recruit and NTT Communication Corp have teamed up to produce an innovative advertising booth that teases our senses unlike traditional media. The prototype currently deployed in the Tokyo subway station not only displays video-style ads through a large 42-inch LCD panel, it also emits appetizing scents of the onscreen offerings to lure unsuspecting shoppers. Even better, it dispenses discount coupons right on the spot just in case you're raring to give the cafe and restaurant menu a try. Yum!
Via
Fareastgizmos | Photo credit: Fareastgizmos
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