Sony Ericsson unveils first design collaboration with Maria Sharapova

Reuben Lee | Jun 20, 2008

She's been known to design her own tennis outfits and has been reportedly involved in the production of her Prince tennis racket. Now, the Russian tennis star is working with Sony Ericsson to launch a collection of four mobile phone accessories for women. These comprise: A Courtside Case (IDC-31), Exercise Case (IDC-32), Party Bag (IDC-33) and Travel Wallet (IDC-34).

Unveiled at an exclusive fashion show in London, the Maria Sharapova Design Collection is the first collaboration campaign between the Russian tennis star and Sony Ericsson, after the mobile phone company signed a four-year agreement with her as its global ambassador in January 2008. The Sharapova-inspired accessories are expected to be launched in the third quarter of this year. According to Sony Ericsson Singapore, the collection will be available across all Asia Pacific markets.

Filed under: Mobile Phones
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