Virtual home calls for equally intangible Ikea furnishings

Damian Koh  |  May 23, 2008
I don't know how many of you still play the Sims 2, but if you are, here's something to add to the clutter in your virtual home--Ikea furniture. The expansion pack for the PC simulation game will debut on June 20 in Asia Pacific with a recommended retail price of S$25.90. Folks in the US and Europe will get theirs on June 23 and June 27, respectively. The collaboration is not the first of its kind as gamers already have access to Ford's Mustang GT and H&M apparels. What next? Ben & Jerry's?


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Tags: ikea, sims, ea
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