If you've ever bought an MP3 player which comes in many different colors, you might have felt the agony of having to choose only one. Should I get that white one to match my MacBook? Go with basic black because it matches everything else? Looks like some designer at Sony has had that problem before, and sought to solve that with the new NWD-E020F series Walkman players.
Like its predecessor, the E010 series, there's a cap on this new entry-level player which hides a built-in USB jack. This makes for more convenient song transfer, a proposition made all the more sweeter now that the process is a drag-and-drop affair, less SonicStage. Its biggest feature has to be that they come bundled with additional panels which let you change the color to suit what you want to be seen carrying on a particular day.
The NWD-E020F will be available in this region from mid-June. So far, the US pricing stands at US$69 and US$79 for the 1GB and 2GB versions, respectively, while optional panels aside from the bundled ones will cost US$12 each. These prices may not be exactly what you will pay in your own country, but they shouldn't stray far.