Darius Chang | May 13, 2008

According to
Wall Street Journal, Dell's trademark XPS line may soon be retiring in favor of the Alienware brand.
This was a move expected by many when the US maker acquired the Alienware label, which is well known for offering extreme gaming rigs at an equally extreme price point. Dell's gaming XPS range, on the other hand, is conventional and relatively more affordable. But with the recent release of the overclocked and water-cooled
XPS 730, the Texan manufacturer has elevated the XPS into enthusiast levels.
In light of this, the report makes sense. After all, having two lines in the same niche market will cause confusion to consumers. We made a quick call to a Dell Asia Pacific representative and was told that there has been no news of terminating the XPS line for this region. So if this news is true, it could be likely that this move may apply only to the US market for now.
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