Jade camera case for mummy

Leonard Goh | May 09, 2008

Asian mums like jade, or at least I think my mom does. She owns a digital camera but the case looks crappy.

While shopping in Hong Kong, I chanced upon this unique camera case that looks like it's made of jade. Upon closer inspection, it turned out that it was made of acrylic instead and a jade-like finish was applied to give it a more authentic feel. A green strap is attached to both sides of the case to let users sling this over their shoulder.

Last year, Canon Hong Kong organized a project where it got six designers to come up with cases that exude the spirit of the Canon IXUS lineup. Douglas Young was one of them and the mastermind behind the jade IXUS case.

For Young, Chinese have a habit of carrying jade, and it is pretty much as indispensable as watches or gadgets are to metropolitans. Thus, he conceptualized the jade case by blending a touch of east (jade) and a dash of west (gadgets).

Sadly for those who are interested, the case is no longer available online. However if you happen to be in Hong Kong, drop by G.O.D. at Causeway Bay where I spotted it for US$49. It's a small price to pay to please mummy dearest.

Filed under: Digital Cameras
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