NTT DoCoMo unveils new corporate logo

Damian Koh | Apr 21, 2008

Last week, NTT DoCoMo unveiled its new corporate logo in bold red letters which, according to the company, symbolizes its "energy and dynamism". I'm all for its renewed commitment to its customers, although I can't say the same about the chosen font and color.

We've seen some corporate rebranding in recent years. Some went through major revamps, others were just evolutionary changes. An example of the latter is Palm's logo from a wordprint and name change to an orange ball emblem.

Neatorama has an interesting compilation of how some logos have evolved over the years. The article missed out Samsung, though. By the way, who still remembers the Korean chaebol's earliest logo? And does DoCoMo's new insignia remind you of someone else's? Sound off in Talkback.

Filed under: Mobile Phones
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