Sony's Foam City camera ad

John Chan | Apr 15, 2008

Ever since it released thousands of bouncy balls down a street in San Francisco in 2005, Sony has had big shoes to fill if it wanted to impress again. That prompted a few more of these big-scale advertisements including one with exploding paint and another with spools of thread down a pyramid. This time, instead of all the colors, Sony has gone with foam down a Miami street--lots and lots of foam.

Sony UK has a video on its site, and it has been put up on YouTube (embedded below) as well. Though the foam is all white, the visual impact is still amazing. In it, you see people on the street enjoying the sight, taking photos of the flood of foam using their Sony cameras. It may look like a lot of fun, but we pity the poor residents who had to clean up the mess. On the bright side, at least they probably have the cleanest street on the block.