Going around in circles

Leonard Goh | Apr 08, 2008

It seems like ring flash is the rage now. We'd spotted an LED ring light for point-and-shoot cameras last week, and now we have the Ray Flash from Expo Imaging, as well as a conceptual shooter with built-in ring flash.

The Ray Flash is an adapter for your hotshoe flash unit and is currently compatible only with Canon's 580EX series and Nikon's SB800. This is clearly targeted at dSLR users who are venturing into fashion and portraiture photography. The light from the Ray Flash is soft and wraps around the subject, producing an almost shadow-less picture. The great thing about it is you still get to utilize the TTL (through-the-lens) function on the camera so your picture will be properly exposed.

Well, at a price of US$249.95 on its Web site, we think you'll be better off getting a ring flash unit from the manufacturer though.

The Ring Flash Camera is a concept camera by Lysandre Follet. Although there is no mention about its specification, it is not hard to gather from the tagline "now you're ready to become a fashion photographer" that this shooter is targeted at future David Lachapelle wannabes. Hopefully, when it's commercially available it won't go under the umbrella of Lomography.com and be overpriced.

Filed under: Digital Cameras, Future Tech
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