Canon expands its family of digital cameras

Leonard Goh | Mar 19, 2008

Canon today showcased some of its newest models to roll out from its factory. Among the new cameras is the entry-level dSLR, the EOS 450D. Canon claims that with the new DIGIC III image processor, we can expect faster processing time and "true-to-life" colors from its 12.2-megapixel sensor. Bundled with the camera body is the 18-55mm F3.5-5.6 IS lens. Lenses with image stabilizer are usually more expensive, and typically used by professionals. Canon also said it is looking into the possibility of including IS lenses with their future dSLRs. The 450D is priced at S$1,394 (body only) or S$1,499 with the kit lens. This shooter will be on shelves from early April in Singapore and April/May in other Asia-Pacific markets.

We featured the three new Digital IXUS last week, and at the event Canon announced the pricing and availability for these. The IXUS 970 IS, IXUS 90 IS and IXUS 85 IS will retail at S$669, S$599 and S$529, respectively. These three point-and-shoot units will also house the DIGIC III image processor. The trio will be available in Singapore from April and April/May for the rest of Asia-Pacific region.

Also seen at the event was the Digital IXUS 80 IS, the first IXUS to be clad in colored camera bodies. You can choose from five different hues from pink, blue, brown, light caramel to the traditional silver. The IXUS 80 is now available in Asia for S$429.

The PowerShot series expands its family with the inclusion of the 8-megapixel PowerShot A590 IS and Powershot A580. If you are looking for something colorful, the PowerShot A470 may be more suitable since it also comes in five colors--yellow, green, red, blue or grey. The PowerShot A590 IS, PowerShot 580 IS and PowerShot 470 IS are priced at S$369, S$319 and S$249, respectively, and are available in Asia.

Filed under: Digital Cameras
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