Mobile number portability still on track for Q2 launch

Damian Koh | Mar 03, 2008

Over dinner recently, my friend was ranting about her angst with a local mobile telco provider and, in the end, she decided to jump ship to its competitor. After the new contract was signed, she sent a text message to her all friends so they would be aware of the change in number. A scenario like this where users flock to cheaper price plans or better service from competitors is common fare on our island-state. There's just a tiny drawback: The change in number.

That's probably one of the main reasons many are looking forward to the number portability database in the second quarter this year. According to Frost and Sullivan research analyst Siu Keat Chak, number portability will benefit both existing operators and eventual entrants. Siu added in the January 2007 research paper that the barrier for subscribers to switch carriers will be lowered and may lead to further price-based competition with a potential increase in new customers for the operators.

Unlike the current number retention system which is more like a forwarding service, "true" number portability will allow users to switch carriers without changing their current line or signing up for a new one. Besides getting to keep their own numbers, subscribers can also look forward to more market competition among the operators, which end consumers could benefit from eventually.

Singapore's not the only country looking at a centralized database for mobile subscribers. Malaysia expects its number portability plan to be completed by end this year. South Korea and Taiwan also announced similar plans back in 2004 and 2005, respectively.

So are you just holding out until the system is in place? Or will you stay loyal to your telco operator till the end?

Picture credit: M1

Filed under: Handhelds, Mobile Phones
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