MWg VP reveals plans for UMPCs and smart phones

Reuben Lee | Feb 27, 2008

It looks like a new UMPC brand will soon be coming to Asia. When CNET Asia spoke to Singapore-headquartered MWg (formerly O2 Asia) during the Atom V launch in the island state yesterday, VP for Brand and Marketing Sanjay Sabnani revealed in an aside to us that the company plans to bring in more "IT connected devices" before the end of this year. Three to six products are expected to be unveiled, among them PDA-phones, smart phones and, yes, Ultra-Mobile PCs.

It's been a while since we saw a new smart phone coming out of O2, so it'll be interesting to see how MWg plans to position its upcoming smart phone(s).

What caught our attention, however, was news that MWg may be bringing its new UMPCs to Asia, competing with the likes of GigaByte, Everun and Fujitsu in the UMPC space. MWg currently sells its UBiQUiO 711 UMPC (as shown on the left) in the US and Europe exclusively with online vendor eXpansys.

Sanjay also added that the company will be aiming to incorporate inductive charging into its devices launched in the second half of this year. MWg had earlier in January 2008 signed an agreement with UK-based Splashpower to incorporate inductive charging technology into the former's upcoming products. Inductive charging involves wirelessly charging a handset's electrical batteries using electromagnetic induction.

Filed under: Mobile Phones, Notebooks
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ferdiei

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ferdiei says...
its success with the ATOM & breakaway from HTC as their OEM, its time for MWG to introduce products with proven popularity & form factors together with "targeted marketable feature" such as inductive charging to their new lineup, to make them a contender in the ultraportables & continually challenge big players like HTC, Apple, etc...

Feb 27, 2008 20:42