Kodak enters the fashion fray

Derek Fung | Nov 07, 2007

Kodak is attempting to take a leaf out of Nokia's book by offering a range of fashion accessories for its EasyShare cameras.

We never expected to see the day when Kodak branched out into beads and handbags. But yesterday, during its launch for its new M-series EasyShare cameras, was that day. Like Nokia, which began offering beaded wrist straps for its 6085 fashion phone, Kodak will soon begin selling fashion wrist and neckstraps for its cameras -- although we suspect they'll fit any point-and-shoot. There are a variety of bead shapes and colours for the straps, including red, pink, silver and black, and are all priced at US$18.65.

The bags range in size from a brown wristlet (US$23.35) through aqua and pink clutches (US$28 pictured above) to a larger green bag with in-built purse (US$37.40). Each bag features a compartment that will snugly fit a point-and-shoot camera, as well as slide-in holders for SD cards. The larger ones also sport a pocket for mobile phones. According to Kodak, the target market for these accessories is females 14-and-up.

Via CNET Australia's Oi!

Filed under: Digital Cameras
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