Sony Alpha 700 makes landfall in Singapore

Edvarcl Heng | Oct 12, 2007

It took its time all right. Sony's second dSLR will be hitting retail shelves on the island republic by October 19. While the first Alpha 100 was aimed at amateurs, Mr Keiichi Ishizuka, deputy senior general manager for Sony's Digital Imaging Business, stated that the Alpha 700 is targeted directly at both semi-professionals and professionals.

Yet, the new Alpha makes a weak cousin to full-on professional systems like Canon's EOS 1Ds Mark III and Nikon's D2Xs. In order to face up to these heavy armaments, Ishizuka disclosed that Sony is already on the warpath with a more powerful flagship model though he did not specific a timeline for its debut.

The Alpha 700, which is manufactured in Sony's Minokamo factory in Japan, will be available at the following prices:

Alpha 700 camera body: S$2,199

Alpha 700 camera body plus 18-70mm kit lens: S$2,399

Alpha 700 camera body plus Carl Zeiss16-80mm kit lens: S$3,399

Filed under: Digital Cameras
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