Olympus launches seven new cameras

Edvarcl Heng | Aug 23, 2007

The Japanese firm is very much on the tail end of the comet, as far as camera launches are concerned. However, the seven new models, including a fashion-oriented weatherproof camera, promise a relatively loud bang when they land.

Olympus' shock- and weatherproof cameras see two new entrants with the Mju 795 SW and the Mju 790 SW. While the Mju 795 SW retains the same tank-like exterior and features of its predecessor, the 770 SW, the 790 SW adds a chic sensibility to Olympus' macho cameras, but with a corresponding drop in toughness (the 790 SW can shoot underwater down to a depth of only 3m vs. 10m in the 795 SW).

To keep up with recently launched cameras from other manufacturers, Olympus has whipped up a 12-megapixel compact cam (Mju 1200), a slightly lower-end 8-megapixel shooter (Mju 820), a 27mm wide-angled 18x megazoom (SP-560UZ) and two budget digicams (FE-280 and FE-270).

All the new shooters will be available in Asia from September onward.