B&O and Samsung to unveil Serene successor

Reuben Lee | Aug 22, 2007

Can you have too much of a good thing? Apparently never, according to Danish designer Bang & Olufsen (B&O) and Korean mobile giant Samsung. Having collaborated to give the world the Serene, a premium phone that's part land line, part mobile, they're now about to lift the lid on… drum rolls… the Serenata. Before you ask what in tarnation does the name mean and who came up with it, you'll have to also imagine what it looks like--since no "official" photo yet exists. A B&O representative in Singapore cannot confirm if the one circulating on the Web (as shown) is the real McCoy.

Part deux is expected to be unveiled in Berlin at the IFA trade fair on October 1, with selected European markets to get it first this year. We do have news that the Serenata will make its way to Asia possibly in 2008, which would probably bring it head-to-head with Apple's iPhone.

Both B&O and Samsung are keeping mum on the specs. But speculation on several gadget sites is that the fashion phone will sport a wheel keypad design similar to the Serene as well as a 262K-color touchscreen display, 4GB onboard memory and 3G/HSDPA support.

Image via UnwiredView.

Filed under: Mobile Phones
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