Fujifilm launches seven new cameras

Edvarcl Heng | Jul 26, 2007

Surprise, surprise, Fujifilm has joined the rest of the camera pack with its own showing for the fall season. But for the real big shocker--the Japanese company has finally added an optical image stabilizer into its flagship camera. About time, too.

Editors' note:

At press time, we have received Asia pricing details on the following cameras:
Fujifilm FinePix A920 (S$369)
Fujifilm FinePix F50fd (S$799)
Fujifilm FinePix S5800fd (S$459)
Fujifilm FinePix S8000fd (S$649)
Fujifilm FinePix Z100fd (S$499)
Fujifilm FinePix Z10fd (S$399)
Fujifilm FinePix F480fd (S$399)
All the cameras will be available in Asia by early September.

The 12-megapixel FinePix F50fd is the upgrade to the FinePix F31fd with a new image-stabilizing system the Japanese firm dubs the Dual Image Stabilizer. It is a combination of Fujifilm's trademark high ISO sensitivity and a new CCD shift system to correct camera shake. The high sensitivity allows the shooter to increase shutter speed to freeze the action, while the CCD shift stabilization compensates for camera shake. It sounds extremely promising.

Most of the new models carry Fujifilm's latest design language--the "Aero", which we believe is short for "aerodynamic". It's minimalist chic with plenty of curves and clean lines. Included on this new design are two new fashion-themed cams, the FinePix Z10fd and the higher-speced FinePix Z100fd which has the new Dual IS feature.

New frills on the Fujifilms consist of a resize-for-blogs mode and an Auction Mode which uses templates to stitch multiple photos into a single image. We tried the latter on the Z10fd and we like the intuitiveness of it. It is also a slap in the face for Casio's eBay mode which is simply a lower-res capture. Compare them here