Armani phone: Where geek meets chic

Sabena Suri, CNET News.com | Jul 25, 2007

Walking into an upscale boutique, one is bombarded with all things designer--clothes, shoes, handbags, and even makeup. As if all those objects of temptation weren't enough, Armani has reportedly teamed up with Samsung to design a cell phone that will appeal to label fiends everywhere.

Armani has not released an official statement on the phone. But The Korea Herald, citing an unnamed Samsung representative, is reporting that plans are in the works and the phone will likely be released in Europe this October. However, "the two companies have not signed a contract yet," the story said.

Armani's phone is expected to feature "exclusive content" and, presumably, a sleek design. But, if the price is anything like Prada's US$650-some phone, why not opt for an iPhone for either US$500 or US$600?

Regardless, Armani's plan to team up with Samsung, which worked with Bang & Olufsen in the past, may prove to be a smart strategy for the company. Rumor has it, according to the story, that Armani and Samsung also plan to create a line of TVs, another way to marry designer chic with tech geek.

Via CNET News.com
Pictured is the Bang & Olufsen Serene

Filed under: Mobile Phones
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