Ready for SMS2.0?

Damian Koh | Jun 26, 2007

Affle, a UK-based mobile media company, is looking to redefine the "service" in SMS to "search". Its new application for Nokia's Series S60 phones will enable a new search function within the familiar text messaging interface.

According to the press release, SMS2.0 is currently compatible with the Nokia N70, N72, 6680, 6681 and 6630 models. However, Nokia has said the application will work with the Series S60 2nd edition (or higher) handsets.

When installed, SMS2.0 will become the phone's default text messaging program. The beauty of it is that everything remains the same except there's now an additional search menu within the options. The company is in talks with various online search engines but there are no firm plans on which engine will power the new search function.

Affle is also working with local telco MobileOne (M1) to bring targeted advertising to the SMS2.0 platform. Ticker-roll advertisements will appear on the bottom portion of the screen as the user types a text message and turns full screen when the message is sent, or when he clicks on it.

According to Neil Montefiore, CEO of M1, these content are updated via a backend system to maintain relevancy. Users will not be charged for the data traffic for SMS2.0 content due to a tie-up with Affle. They will, however, be prompted if a fee is to be levied.

Filed under: Mobile Phones
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