LG shows off Prada phone

Reuben Lee | Jan 22, 2007

It's official. After months of speculation and supposed leaked photos on the Web, the Korean company has finally announced it will be launching the KE850, or as it is more commonly known, the Prada Phone by LG. A result of collaborative efforts with fashion house Prada, the new handset is touted as the world's first completely touchscreen mobile phone, generating comparisions with Apple's iPhone.

Whether this apple-to-Apple observation proves counterproductive to LG's Prada branding remains to be seen. For now, official specs list the triband handset as sporting a wide touchscreen display, a simple, yet uncluttered design, a slim form factor and an onboard 2-megapixel camera.

While the Prada Phone doesn't feature the smart phone capabilities of the iPhone or 3G/HSDPA connectivity, the former comes with most of the standard cellular features such as Bluetooth, USB 2.0, onboard music and video player, microSD card slot, FM radio as well as document viewer. Its biggest advantage is that it will be available in Asia far earlier than the iPhone which has a 2008 launch date planned for this part of the world. According to LG Singapore, the Prada Phone will ship to Europe in late February, with Asia following in March. It is expected to retail price at US$776 (based on reports from our sister site CNET.com).

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