Creative banging hopes on Zen patent
Edvarcl Heng | Nov 02, 2006
In a report by Bloomberg News, Creative took a larger loss than expected after it was outsold 23 to one by Apple Computer's iPod against its MP3 players in the US.
While Creative has made peace with its chief competitor, it still has a bone to pick with other leading MP3 player manufacturers over licensing agreements and this may lead to new revenue streams for the Singapore-based company.
Along with the impending payout from Apple, Creative will no doubt be looking to the Christmas shopping season to boost its coffers.
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