Archives for October 2006
Sony Ericsson turns 5; unveils new brand identity
Reuben Lee | Oct 02, 2006
The Japanese-Swedish phone maker today celebrated its 5th anniversary with the introduction of a new look for its global handset campaign. Combining an "I" with the company's green liquid logo and a message, Sony Ericsson in its media release said it hopes to use the new brand identity to "appeal to the minds and hearts of consumers". (Click here (1, 2) for the full images)
After five years of operating as a joint entity, the 50-50 partnership between Sony and Ericsson is now the fourth-largest telecoms provider in the world. Its president Miles Flint believes the phone manufacturer can leverage on the combined expertise of both parent firms to be among the top three players in the industry.
Some of the key milestones Sony Ericsson has achieved over the past five years include the launch of the iconic T610/T630 candy-bar phones in 2003 as well as the introduction of the Walkman and Cyber-shot brands in 2005 and 2006, respectively.
Inflatable iceberg
Juniper Foo | Oct 02, 2006
Tons of belly flopping fun, if you crave the workout. Certainly a lot safer than the real deal which turned the Titanic into so much flotsam, this inflatable iceberg is insanely emormous at 4m high. Three of the walls have different difficulty levels, from easy to expert, while the fourth wall is a big slide. Now all you need is an Olympic-sized pool, plenty of hot air, and about US$6,000.
See larger image | slide at back
Via Oh Gizmo
Price: US$5,999
Availability: Check it out at Comfort 1st
Device: Inflatable
Basic specs: 28oz 1100 DTEX commercial-grade PVC, seams heat and radio frequency welded, comfortable handles, deflates with a manual or electric pump to conveniently fold and store, suitable for creating water parks and water playgrounds
Sony NW-S706: Can it be real?
Edvarcl Heng | Oct 02, 2006
Sony begins the month of October with a new MP3 player. Well, that's as much as we can gather. Posted by the good folks at dapreview, Sony has apparently obliged the anti-monochrome crowd with a color screen. Other than the China-only CE-P, this is definitely the first flash-based Sony MP3 player that sports one. The oblong-shaped player will have the same knob-twisting playback control as the NW-A600 series, FM radio, line-in recording and a rated 50 hours playback time.
We just shot Sony Asia an email and will update once we have further details.
Check out more pics here
(Via dapreview)
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BenQ closes its handset business in Germany
Reuben Lee | Oct 01, 2006
The Taiwanese manufacturer has, however, announced that it will continue to run its global BenQ-Siemens mobile phone operations. According to a press release issued by BenQ, the latest move will affect approximately 3,000 employees from BenQ Mobile headquarters in Munich and sites in North-Rhine-Westphalia.
The company cited huge losses as the main reason for terminating its cellular handset business in Germany. It was quoted by a BenQ spokesperson that the Taiwan firm had lost US$1.07 billion, mainly due to delays in R&D, since taking over the phone operations from Siemens in October last year.
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