Sony gets picture-savvy with new Bravia engine

Philip Wong | Jul 11, 2006

Following the successful debut of its Best Resolution Audio Visual Integrated Architecture LCD TVs, Sony is announcing the introduction of its next-generation Bravias starting with a new "S" series lineup. Sporting a sleek and clean-cut design, the series comes in four different display sizes ranging from 26 to 46 inches.

To enhance picture quality, the Japanese company has outfitted the series with a newly developed Bravia engine featuring picture-optimizing and noise-reduction processings. The former, combined with its S-PVA LCD panel, enables the TV to deliver an improved 1,300:1 contrast ratio performance over its predecessors.

Performance aside, the HD-ready "S" series also comes loaded with an all-digital HDMI interface for no-fuse, one-cable digital audio-visual connectivity with HD settop boxes, Blu-ray and HD-DVD players. Expect the new Bravias to hit retail shelves in the following weeks.