A money-losing Xbox 360?

Philip Wong | Nov 25, 2005

The stakes are high for the gaming console business between competing Microsoft, Sony and Nintendo with the former making a big splash into the market with its money-losing Xbox 360.

History has repeated itself with Microsoft back in the act of offering below margin pricing in a bid to outwit its competitors. This time round, Bill Gates is writing off around US$153.27 for each Xbox 360 sold in the US with its US$399 launch price.

Adding to the company woes were reports of system failure streaming in from early adopters. This ranged from error messages to outright breakdown with screens going blank. Nonetheless, these glitches are hardly making a dent in an otherwise, overwhelmingly successful product launch.

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