Best Phone to Buy for 2025
We reviewed and tested the best phones from Apple, Google, Samsung and more to help you find the best phone for your needs.
What to consider
iOS or Android
Size
Cameras
Software support
The best phones of 2025 have fast processors, a battery that can make it a full day on a single charge and vibrant screens for Netflix and TikTok. They can also take gorgeous photos. The problem is that there is a menagerie of options for 2025 like Samsung's new Galaxy S25 line, Apple's iPhone 16 series or Google's Pixel 9 family. Then there are phones, like the foldable Motorola Razr Plus (2024), that offer you about as much fun as you can find in a phone today. Budget-friendly phones like the Pixel 8A also make this list and have smooth performance at a more wallet-friendly price. With so many options, figuring out which one is best for your needs can be tough. To help, we've rounded up our top picks.
Also, check this out: A Billion Pixels a Second: A Rare Look Inside Apple's Secret iPhone 16 Camera Labs
Our Picks
What is the best phone for most people?
The best phone for most people is the $799 iPhone 16. It comes in two sizes: a 6.1-inch regular iPhone 16 model or a larger 6.7-inch iPhone 16 Plus model that starts at $899. The phones have a new 12-megapixel ultrawide camera that performs better in low light and can now take macro photos, meaning you'll be able to focus close to take amazing food snaps. The iPhone 16 and 16 Plus have a handful of Apple Intelligence tools for writing, removing distractions from photos and doing summaries of messages and webpages. There's also adds a ChatGPT integration to Siri.
The phones also have an Action button that can be programed for different functions like turning on the flashlight, recording a voice memo, changing the focus mode and more. There's also a new Camera Control button that not only lets you take photos and quickly change things like zoom, Portrait mode aperture and Photographic Styles, but can also trigger a new feature called Visual Intelligence, which will add context to whatever the camera is pointed at, a bit like Google Lens. We think the iPhone 16 and 16 Plus are ideal for most people looking for a great phone that will last for years.
Check out: Best VPN for Android for 2025
Best phones of 2025
With its handy new photography features, convenient Action button and elegant build, the iPhone 16 and 16 Plus are top-notch choices for Apple fans in search of a new phone. Parts of the iPhone 16’s key feature, Apple Intelligence, are now out, and the fact that these phones will support it means they’ll likely feel future-proofed for years to come. For those who don’t need the Pro’s extra photography prowess and battery life, the iPhone 16 won’t disappoint. Aside from screen size (6.1 inches on the regular, 6.7 inches on the Plus), battery size and price, the iPhone 16 and 16 Plus are identical in every way.
The iPhone 16 isn’t perfect -- it’s missing an always-on display, and it feels like it’s been ages since Apple improved its wired charging speeds. But it checks all the important boxes and then some.
The Galaxy S25's biggest flex is that it shares many of the same attributes as its pricier counterparts, the S25 Plus and S25 Ultra -- but it does so for several hundred dollars less. You'll find features like the AI Select tool, Audio Eraser and deeper Gemini integration across all of Samsung's S25 devices, as well as a custom Snapdragon 8 Elite processor and 12GB RAM, making the smaller phone of the bunch still seem mighty.
And while the Galaxy S25 might look similar to the S24 and share many of the same specs, consistency isn't so bad when it means there's a consistently good camera and great battery life.
When I consider the Motorola Razr Plus on its own terms, it is outstanding. And, perhaps more importantly, it's a delight to use. The 4-inch cover screen makes the Razr feel like two phones in one. You can use pretty much any app on the outer display as well as respond to messages, watch videos, make video calls and even play games -- all without opening the Razr Plus up.
Add to that a long battery life, fast charging, improved cameras and an IPX8 rating that certifies that the Razr Plus will survive temporary dunking and you realize just how much value Motorola has poured into its flagship foldable. Its $1,000 price is steep, but you're getting one of the best clamshell style foldables you can buy.
The iPhone 16 Pro and 16 Pro Max have everything we've come to expect in a year-over-year upgrade. The 6.3-inch iPhone 16 Pro and 6.9-inch iPhone 16 Pro Max have a slew of upgrades including good battery life, larger displays, outstanding photo and video chops, high-resolution slo-mo, a new Camera Control button, iOS 18 goodies and a handful of Apple Intelligence tools. The negatives are as thin as the borders around the new screens: You only get 128GB of storage for $1,000; there are only drab color options, and a the new camera button is easy to tap accidentally.
This year the 16 Pro and 16 Pro Max have the exact same cameras -- unlike the 15 Pro and 15 Pro Max, which had different telephoto options. Screen size, battery life and price should be the deciding factors when you're choosing between the two. The iPhone 16 Pro and Pro Max are excellent phones worthy of a spot in your pocket -- if you can afford them.
Samsung's Galaxy S25 Ultra which has a lot of AI features, the best of which are interesting and the worst of which unreliable. Luckily, Samsung gets a lot of other things right on the S25 Ultra, which has a new Snapdragon 8 Elite processor, high-resolution ultrawide camera, and some sweet pro video tools that rival the iPhone 16 Pro. Samsung wisely kept all the best parts of last year's Galaxy S24 Ultra (basically the entire phone, including that antireflective display) but it kept some of its worst parts, too, like the $1,300 price tag.
If you want the best screen you can find on any phone, get the S25 Ultra. If you want the most versatile phone cameras, get the S25 Ultra. If you want a stylus, get the S25 Ultra. But if your needs scale back on any of those fronts, the more affordable S25 options, or even last year's S24 Ultra, may be worth considering.
With the Dynamic Island, a USB-C port for more convenient charging and an upgraded camera with a higher resolution and a crisper zoom, the iPhone 15 is a significant upgrade for those with older iPhones. It feels like a scaled-back version of the iPhone 14 Pro, making Apple's entry-level iPhone 15 feel like a bigger leap forward than last year's.
The iPhone 15 has two size options: the 6.1-inch iPhone 15 and the 6.7-inch iPhone 15 Plus. They run on the same chip as the iPhone 14 Pro, the A16 Bionic, which should bring notable performance upgrades to those who had an iPhone several years ago. These phones also have Apple's second-generation ultra-wideband chip, enabling a new feature that makes it easier to find friends or family members in a crowd.
Last year's iPhone 14 Pro may be a better choice if you can still find it through third-party retailers at a discount, particularly because it has a dedicated telephoto lens, but the iPhone 15 is the most exciting upgrade Apple's standard iPhone has seen in years. Read our iPhone 15 and 15 Plus review.
The Pixel 9 Pro and 9 Pro XL have a lot going for them, from their shiny new designs to the long software support period. But it's the AI skills that really stand out, from the deep integration of the conversational Gemini Live, to the new Pixel Studio that creates weird and wonderful images from your text prompts.
The phones aren't perfect. While the cameras are good and can take excellent photos in bright light, they're just okay in low-light and in night mode. The best AI features will require a monthly subscription (though you get the first year for free). But if you're keen to experiment with AI on your phone then the new Pixel 9 Pro range is a superb way to experience it.
If the baseline Galaxy S25 appeals to you but you'd rather have a bigger screen and higher battery capacity – without upgrading all the way to the Ultra – the S25 Plus may be the phone for you. The entire S25 lineup shares many features, from AI capabilities to processing power to memory, so the Plus may be a viable choice if you're looking for something right in the middle.
That said, the Plus' minimal upgrades over the baseline S25 may not justify the $200 price difference. But if a bigger phone just feels better to hold and you'd rather have a 4,900 mAh battery (over the S25's 4,000 mAh one), then that $1,000 starting price might ultimately be worth every penny.
The Motorola Moto G Power 5G is the most versatile option in this roundup, offering wireless charging, a 120Hz high refresh rate screen, Google Pay for contactless payments and a fantastic vegan leather design. Combine that with a camera that takes decent photos in bright environments, and a processor that is capable for most daily tasks, and you have a phone that’s both fun to use without cramming itself with the extra bells and whistles we see in higher priced phones.
Even though this phone does suffer from having a shorter software and security support timeline (1 year of major Android OS, three years of security updates) than Samsung’s Galaxy A25 5G, it is a more useful device. And it's this appeal that makes the Moto G Power 5G our top recommendation for a phone that costs $300 or less.
There’s a lot to like about the Pixel 9, from its respectable camera to its classy new design and lengthy 7-year timeline for software updates. But Google’s phones have always shined for their clean, slick software and that once again applies to the Pixel 9 series. Pixels are also among the first to get new software updates, making them an ideal choice for those who want to get their hands on the latest version of Android first. Aside from Android updates, Google also brings new features to Pixel phones throughout the year through updates it calls Feature Drops.
The Pixel 9 comes with a few new AI tricks that you may find useful, like the ability to search for content in screenshots, generate images from scratch in the Pixel Studio app and add new objects in photos. These features aren’t must-haves, and they’re not without flaws. Plus, at a starting price of $799, the Pixel 9 has a higher bar to live up to. But the Pixel 9 feels like it belongs in that class of device.
For better or worse, Samsung's Galaxy Z Flip 6 foldable is packed with AI. It can take a rough sketch and turn it into artwork or help me have a conversation in French or Korean despite me only knowing a few words of either language. The new autofocus/auto zoom feature lets you prop the phone in a half-open position, the Z Flip 6 will automatically zoom in or out (switching between the main and ultrawide cameras) to get a photo that best suits the moment. But the AI features are the least impressive aspects of the the Z Flip 6.
Samsung's latest clamshell style foldable has a new 50-megapixel main camera, a smaller hinge and crease, a larger battery and a Qualcomm Snapdragon 8 Gen 3. But all this comes at a higher starting price: $1,099 which makes it hard to appreciate the Galaxy Z Flip 6 for the absolute great phone that it is.
The Pixel 8A is so good it makes the regular Pixel 8 almost feel irrelevant. It shares so much in common with its pricier sibling, from its selection of AI-powered features like Circle to Search to its cool aesthetic and powerful Tensor G3 processor, that it’s hard to see why anyone would buy the Pixel 8 instead.
The Pixel 8 does offer a marginally better camera system, a slightly larger screen and the ability to charge other phones and accessories wirelessly on the back of the device. Those features don’t feel significant enough to impact the buying decision for most people. As I wrote in my review, the Pixel 8A raises the bar for what a $500 phone should be. That also means I’ll be expecting more from the Pixel 9 this fall.
At $630, the iPhone 14 is a great buy and solid upgrade, especially if you're using an 11 or older. There are two models the 6.1-inch iPhone 14 and the 6.7-inch iPhone 14 Plus that normally starts at $699. Both phones are identical and really the deciding factor comes down to screen and battery size as well as price. The iPhone 14 and 14 Plus have a long battery life, fast performance, great durability and wonderful cameras as well as safety features like Crash Detection and Emergency SOS via Satellite.
Both phones came out in September 2022 originally but are still solid options today. In terms of drawbacks, neither phone has a high refresh rate screen, an always-on display or the newer Action button found on the 15 Pro and iPhone 16 series. But at hundreds of dollars less, we think that the iPhone 14 and 14 Plus have the best value for the dollar of the phones that Apple currently sells.
At $429, you might think the only appeal of the iPhone SE (2022) is its price. Admittedly, that's a big factor, but now that Apple has stopped selling the iPhone 13 Mini, it's also a solid option for those who prefer smaller phones.
On the outside, the iPhone SE has the same body as the iPhone 8, which makes it the only iPhone on this list that still has Touch ID. On the inside, the SE has the same A15 processor as the iPhone 13, 13 Mini, 14 and 14 Plus which takes the 2017 camera hardware and gives it an injection of Apple's computational photography magic.
The SE represents the classic iPhone design but with the added ability to run the latest version of iOS and apps. One of the quieter updates in 2022 was that the SE's back was upgraded to the back glass used on the iPhone 13 and 13 Mini. It's also your most affordable way into all of Apple services like FaceTime, iMessage and iCloud. Read our Apple iPhone SE (2022) review.
Other phones we tested
The $450 Samsung Galaxy A54 5G proves you can get a phone with solid performance for a very reasonable price. It packs a 6.4-inch display, an octa-core processor that offers enough power for daily essentials (including light gaming) and a camera that does a decent job of handling your out-and-about snaps. Its 128GB of storage will be enough for most people, and those who need more space can expand it with microSD cards up to 1TB in size.
The $1,400 Sony Xperia 1 V retains all the best features of previous Xperia 1 phones, like a 4K high refresh rate display, expandable storage, cutting-edge cameras with eye-tracking autofocus, a 5,000-mAh battery, a dedicated hardware shutter button and a headphone jack, all wrapped in Sony's lovely, mundane utilitarian design. The phone brims with numerous quality-of-life improvements for its target audience of creative types like photographers, filmmakers, musicians and gamers who want nuanced control over the content they make. Its $1,400 price tag keeps this phone squarely aimed beyond most consumers.
Factors to consider when buying a new phone
Pick the most important feature: Is it screen size? Camera quality? Battery life? This will help narrow down your choices. Phones like the iPhone 16 Pro Max or Galaxy S24 Ultra cost well over $1,000, for example, but pack large batteries that will last most people a day and a half to two days on a single charge.
Don't dismiss $500 to $800 phones: You can get a great phone that does almost everything that a more expensive flagship model can do for a fraction of the price. Google's Pixel 9 (which starts at $799) packs a great camera, a bright screen and unique AI features, but the $499 Pixel 8A has most of the same key specs and comes at a lower price.
Shop Cyber Monday: Look for sales and deals close to holidays, especially Amazon's Prime Day and Cyber Monday.
Consider last year's models: When a new phone gets launched, stores and carriers discount their older phones to sell off existing stock.
See the phone in person: It's worth going to a store and trying out a potential phone. You may love or hate the way it looks and feels.
Decide on Android or iPhone: Do you have a lot of iPhone apps and Apple subscriptions? Stick with an iPhone. If you've invested in loads of Android apps, you may want to stay on that side of the fence. Otherwise, it's simple enough to switch platforms.
Budget for a case and screen protector: Phones sold today are more durable than phones from even a few years ago, but it still might be a good idea to protect your phone with a case to keep it in tip-top shape.
How we test phones
We test every phone in real-world scenarios, focusing on its features, design, performance, cameras, battery life and overall value. We document our findings in an initial review that is periodically updated when there are new software updates, or to compare it against new phones from competitors such as Apple, Samsung, Google and OnePlus.
Emergency SOS debuted on the iPhone 14 series and we got to test the feature out to see how it works.
Photography
Photography is a major focus for most phones these days, so we take pictures and videos of various subjects in a variety of settings and lighting scenarios. We try out any new camera modes, such as 4K slow motion video that debuted with the iPhone 16 Pro and 16 Pro Max, or the new Magic Editor photo tools that launched with the Google Pixel 9 series.
Battery life
Battery testing is conducted in a variety of ways. We assess how long a phone lasts during a typical day of use and note how it performs during more focused sessions of video calls, media streaming and gaming. We also conduct a video playback test, as a simple, replicable measure of pure battery life, which isn't always included in the initial review but sometimes added later in an update.
Performance measuring
We use benchmarking apps to measure each phone's performance, alongside our own anecdotal experiences using the phone for our review. Most noteworthy is how graphics and animations look. Are they smooth? Do they lag or stutter? We also look at how quickly the phone switches between horizontal and vertical orientations, and how fast the camera app opens and is ready to take a photo.
We also test every phone we review for the basics like making a phone call.
We perform processor-heavy tasks like editing photos, exporting videos and playing games. We evaluate whether a newer version of a particular phone includes enough features to make it worth upgrading from older models.
Read more: How We Test Phones